About MarginWhiz
MarginWhiz is a bootstrapped SaaS product built to help ecommerce sellers optimize margins — simply, safely, and without complexity. It was created by a product leader who saw the same problem too many times: good products with bad margins, and no easy way to fix them.
The Challenge
- Margins that don’t make sense — and no clear reason why.
- Pricing guesswork with little feedback or learning.
- Data dashboards everywhere, but no direction.
Why I Built It
I’ve spent years building platforms in ecommerce, SaaS, and marketplaces. But when it came to pricing, even the best teams were still guessing. I wanted a tool that showed where margins were weak — and helped improve them, step by step.
MarginWhiz is the result. It’s not a black box or an AI pricing engine. It’s a simple system that analyzes your product data and helps you make smarter margin decisions — one experiment at a time.
What MarginWhiz Helps You Do
- Upload your product and sales data (CSV works great)
- See what’s driving — or draining — profitability
- Run controlled margin adjustments by product attributes
- Learn what works and improve cycle after cycle
Built for Real-World Sellers
MarginWhiz isn’t a corporate tool or a VC-backed play. It’s a personal mission to make pricing smarter for the people doing the hard work. There’s no pushy onboarding or complex setup. Just upload your data and get started.

About Me
I’m Rakesh — a product leader with 20+ years across SaaS, ecommerce, and marketplaces. I built MarginWhiz to bring practical margin intelligence to sellers everywhere — without dashboards, jargon, or data science degrees.